Wijzelf (thuiszorg) – Visual identity / print & TV campaign

If we’ve lost the ability to look after ourselves do to age or disability, it doesn’t mean we’ve lost our dignity and pride along the way. When we’re forced to ask for help, who we choose to come into our homes is often very personal. But the current system doesn’t cater to these individual sensitivities. Luckily Wijzelf now makes it possible for people needing help, as well as for people offering help, to decide for themselves who they have a click with. Who’s the right match for them. When, where and how. Doesn’t sound revolutionary, but it is.

Film and photography by Mick de Lint.

Project Wijzelf Thuishulp